Experience: Marketing strategy and planning for 20 productions each season, project management lead for department, sales analysis and forecasting, marketing budget management, website management, campaigns, copywriting, social media management, public relations via blogger reviews, art gallery assistant and audience analysis.

SEASON TICKETS CAMPAIGN

• Complete marketing plan and implementation for season tickets campaign while also serving as Interim Director of Communications.
• Strategy, copywriting, creative direction and planning for outbound and inbound marketing and sales campaign to sell season tickets packages at regional award-winning theatre.
• Serve on pricing and packaging committee, coordinate design and printing of renewal packets for direct mail, website build for online ordering, scripts for telemarketing.
• Email marketing, direct mail, telemarketing, onsite sales, print ads and digital display ads campaigns.

MARKETING MANAGEMENT

• Led season brainstorming session with cross-functional group.
• Crafted and implemented marketing plans for 20 productions annually, including the internationally renowned Humana Festival of New American Plays.
  
• ​Accelerated digital marketing for website, email marketing, digital display advertising, search marketing, social media, content marketing and blog reviews.
• Led implementation of marketing plans across marketing functions.

THE LATE SEATING AT ACTORS

• Co-founder/Co-producer of The Late Seating at Actors, featuring local artists in theatre, music, literary and visual arts over five seasons, including theatre events and rooftop concerts.
• Primary responsibilities included managing artist submissions, selecting artists to participate (jointly with co-producers), marketing, promotions, public relations and event management.