Cathy Colliver

Marketing Leader & MBA
Cross-functional and pragmatic leader who builds high-impact functions from the ground up and solves complex business problems with lean, strategic approaches.

Portfolio

Cathy Colliver • 2nd April 2020

Brand Marketing

Deep brand experience across B2C, B2B, non-profit, arts, corporate, consultancies, and direct marketing agency settings

Cathy Colliver • 2nd April 2020

Campaign Marketing

Designing marketing strategies and optimizing campaigns based on KPIs to maximize both brand and demand gen campaigns

Cathy Colliver • 2nd April 2020

Marketing Operations

CMS and website management, campaign ops, editorial content planning, sales reporting, marketing analytics, budget management

Cathy Colliver • 2nd April 2020

Thought Leadership

Content marketing, social media, coaching and developing subject matter experts as speakers, and editorial planning

Cathy Colliver • 2nd April 2020

Sales Enablement

B2B and B2C sales enablement for inbound and outbound teams, sales library and collateral development, and internal communications

Cathy Colliver • 2nd April 2020

Project Management

Web development, marketing, operations, and strategic project management for collaborative paths to achieve key business outcomes

Cathy Colliver • 2nd April 2020

Event Management

Awards shows, live performances, live broadcast debate, arts events, receptions, luncheons, webinars, trade shows, speaking engagements.

Cathy Colliver • 27th October 2020

Blogs & Articles

Blogs on marketing, strategy, storytelling, and selected from contributions to MarketingProfs and International News Media Alliance

Cathy Colliver • 2nd April 2020

Arts Management

Marketing strategy for award-winning theatre, including marketing plans, website management, social media and campaign management.

Cathy Colliver • 2nd April 2020

Non-Profit Board Service

Board leader and board member for non-profits focused on arts & culture and education

Marketing Leader | Cross-Functional Collaborator | MBA | Brand, Content & Marketing Ops Expert

• Building & scaling marketing operations: Designing repeatable systems that drive sustainable growth, from startup phase to expansion
• Strategic leadership aligned to business outcomes: Partnering with executive teams to develop and execute go-to-market strategies that elevate brand positioning and generate qualified pipeline
• Cross-functional collaboration to solve tough problems: Leading initiatives across marketing, sales, product, technology, and creative teams to deliver results even with constrained resources

Leadership Experience:
Throughout my career, I've served on executive and operating leadership teams, led cross-functional strategic initiatives, managed marketing teams and workflows, and built or evolved marketing functions at companies ranging from 50-500+ employees. I've successfully navigated the unique challenges of B2B professional services, developer and tech leader marketing, and productized services, as well as a range of industry environments.

I bring a pragmatic, evidence-based approach to marketing and business challenges, balancing strategic vision and systems thinking with hands-on execution. Early adopter of technology and AI to drive efficiency, I'm building automated workflows and agents that make marketing teams more effective while maintaining brand and creative excellence.

Key Expertise: Brand positioning & strategy | Content marketing & thought leadership | Demand generation | Marketing operations | Cross-functional team leadership | Strategic planning facilitation | Budget management

Technical Fluency: Comfortable collaborating across marketing and technology functions with hands-on experience in martech stacks, HTML/CSS, basic coding, and website development. Experience managing vendor relationships and translating business needs into technical requirements.