Experience: Content management system administration, editorial content planning, media planning, CRM marketing administration (campaign management, marketing reporting), Email marketing system administration and demand gen campaign builds, sales and database analysis, website analytics and SEO, social media page managers and ad managers, budget management.

Martech Systems: Salesforce, Salesforce Marketing Cloud/Exact Target, Marketo, Google Analytics, MailChimp, Oktopost, Hootsuite, WordPress CMS, Drupal CMS, Expressions Engine, Dreamweaver, Wrike, Facebook, LinkedIn, Twitter, Instagram, Google Ads, Basecamp, ProWorkFlow.

MARKETING PLANNING

• Go-to-Market strategy and positioning for brands, products and professional services.
• Roadmap planning of marketing activities supporting sales partners.
• Streamline collaboration within marketing teams and cross-functionally.
• Build out and optimize marketing operations processes across functions.
• Budget planning across ongoing baseline marketing, promotional marketing, brand awareness campaigns and lead gen campaigns.

CAMPAIGN PLANNING

• Strategy, message maps, briefs, creative direction, content planning.
• Project management of campaign activities from project plan to implementation and reporting.
• Sales enablement including rollout of campaign, review of sales resource toolkit and expectations for sales follow-up on leads.
• Streamline campaign processes and tools, including campaign templates.
• Campaign wrap-up reporting and recommendations for improvement.
• Editorial content planning to incorporate ongoing brand awareness, SEO and campaign content.

MARKETING ANALYSIS

• Analyze MQL, SQL, Opportunity Conversions and Closed Won Conversions to optimize marketing activities over time.
• Identify most efficient marketing activities and highest converting lead sources to inform ongoing marketing planning.
• Lead gen and Mar Tech analysis to assess current programs & capabilities and make recommendations to leadership on next steps.