Cathy Colliver

Marketing Leader & MBA
Simplifying marketing challenges with agile solutions and identifying opportunities to drive more revenue.

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Campaign Marketing

Experience: Omnichannel campaigns, message mapping, campaign strategy, campaign planning, print ads, digital display ads, social ads, email marketing, search marketing, budget management.

Systems: Salesforce, Marketing Cloud/Exact Target, Google Analytics, MailChimp, Oktopost, Hootsuite, WordPress, Drupal, Expressions Engine, Dreamweaver, Wrike, Facebook, LinkedIn, Twitter, Instagram, Google Ads, Basecamp, ProWorkFlow.

ELEVATE YOUR MARKETING

Elevate Your Marketing
  • Goal: Drive engagement and leads with current clients, lapsed clients and prospects around 2020 marketing trends.
  • Scope: Strategy, message map and campaign planning to leverage existing content, planned organic content and net new content for an omnichannel campaign. Project planning for 5 touchpoint outbound email campaign paired with organic content promoted on social media and digital display, and social media ads targeting custom match audience and look alike audience.
  • Results: $1 million in direct influence revenue closed from leads and engagement with 1,600 content downloads.



AUTOMOTIVE BRAND LAUNCH

Automotive Campaigns
  • Goal: Launch national automotive marketing solutions brand and build brand awareness over first year.
  • Scope: National brand launch campaign timed to launch of website and appearance at national trade show. Strategy for outbound email campaign to current and lapsed clients and inbound advertising to custom match and look alike audience. Followed by ongoing content marketing and thought leadership to grow brand awareness and inbound traffic, as well as targeted lead gen campaigns.
  • Results: Sales qualified leads for over 100 rooftops and laid groundwork for client solutions and sales team prospecting strategy around proprietary market analysis tool.


MARKETING SUPERHERO

Marketing Superhero Campaign
  • Goal: Reposition local marketing solutions brand around key focus areas of complete marketing partner, insights and powerful digital marketing tools.
  • Scope: Created strategy, campaign planning, email build and copywriting for outbound email campaign to current and lapsed clients, print ads and digital display ads targeting prospects and related content marketing including eBook.
  • Results: Outperformed corporate brand campaign on engagement and lead metrics and informed ongoing content marketing strategy and editorial planning.