Experience: Content marketing, social media strategy, coordinating speaking opportunities, editorial content planning and brand positioning.

HEALTHCARE INSURANCE

• Developed thought leadership for employee benefits brokerage during key period prior to Affordable Care Act.
• Provided informational updates and guidance on pay or play options for small to mid-size businesses offering group employee benefits, including healthcare insurance.
• Marketing activities included social media curated posts from experts on Healthcare Reform, email marketing updates to clients and staff.
• Coordinated sponsorships including speaking engagements for healthcare reform knowledge experts at the brokerage.
  

LOCAL MEDIA COMPANY

• Internal and external communications copywriting for local media company president.
• External presentation for local community organization to provide an update on the state of local media and how Courier Journal provides the watchdog journalism, local stories and local information our community needs. 
• Facilitated speaking opportunities for marketing solutions leaders in sales, client solutions and digital to speak on topics related to marketing and advertising.

AUTOMOTIVE MARKETING SOLUTIONS

• Developed strategy for content marketing, social media and guest blog/podcast appearances to support ongoing brand awareness building.
• Editorial content planning for 3 blogs per week on variety of topics in marketing, advertising and automotive insights.
• Blog assignment briefs, coordinate internal and external contributors, editing, SEO review, image sourcing and asset delivery to content team.