Experience: B2C and B2B sales enablement for inbound and outbound sales teams, sales collateral development, product marketing and internal communications.

Systems: Salesforce, SABA, Sharepoint, Microsoft Teams, Slack, Salesforce Chatter, Zoom, Adobe Connect, GotoMeeting, GotoWebinar.

COLLATERAL DEVELOPMENT

• Design PowerPoint slide masters, deck templates, master sales decks, plug and play product slides and image libraries.
• Develop solutions, product and insights infosheets and other common sales tools.
• Write email templates and curate content marketing resources to aid in 1:1 sales outreach.
• Create talking points, scripts, objection answers and FAQs for sales initiatives around products, channels and verticals.

INTERNAL COMMUNICATIONS

• Design, plan and build internal staff newsletters to provide regular updates on marketing or business activities.
• Lead sales briefings on marketing activities, marketing roadmap, campaign rollouts, campaign wrap-ups and upcoming projects and plans.
• Rollout new sales collateral, manage collateral libraries and reinforce adoption through internal communication tools.
• Provide leadership communication updates on marketing activities and campaigns.

MARKETING TRAINING

• Sales training for new brand rollout activities, brand fluency workshops and brand repositioning
• Present customer insights including brand perception study and customer feedback survey results.
• Marketing updates and sales & marketing systems and processes updates.
• Peer training on new Mar Tech systems and features.
• 1:1 training to onboard marketing team members.