Experience: Web development, marketing, operations, and strategic project management including agile, waterfall, and blended approaches based on needs of the team and situation.

Systems: Wrike, Basecamp, ProWorkFlow, Trello, Notion, and others—platform agnostic and easily adapt to new tech.

WEBSITE REDESIGN PROJECTS

• Project management encompassing technical, operations, design, and logistics across 3 website redesigns
• Technical requirements and RFPs, vendor identification and selection, information architecture and wireframe review
• Creative briefs, creative direction, visual asset sourcing, creative review feedback cycles
• Coordinating design, UI/UX, copywriting/SEO resources (internal and freelancers),
• Stakeholder alignment, updates, expectations management, and reviews
• Content optimization and migration, including prepping for domain updates and redirects
• Launch including final migration stages and monitoring for quick fixes post launch

MARKETING OPS PROJECTS

• Project managed multiple enterprise digital transformation projects, collaborating cross-functionally with sales, product, marketing, design, and operations
• Identified gaps and roadblocks in current marketing processes to improve cross-functional collaboration
• Created solutions for more efficient marketing team processes within brand marketing and across marketing functional areas
• Built out and optimized marketing campaign operations processes across functions
• Marketing roadmap to define marketing strategy and campaign plans, and communicate to sales partners

AGENCY OPERATIONS PROJECTS

• Managed projects, solved problems, and streamlined processes for more efficient projects and clear communication across functional areas
• Identified potential problems or roadblocks, and managed risk for successful project completion at an agency servicing a three-tier distribution system
• Assessed operational errors and implement new processes to reduce future errors in a fast-paced direct marketing agency
• Partnered with sales leadership on marketing support at scale and 1:1 sales outreach to engage clients ranging from local market to regional multi-location to highly-customized account-based marketing for strategic key accounts at national sales level
• Project managed strategic initiatives to introduce new service offerings, providing expertise across functional areas to validate iterative approaches and ensure forward progress

STRATEGIC PLANNING

• Designed strategic planning meetings including agenda development, facilitated brainstorming and planning activities, and documentation for operational plan development
• Created system to manage projects and track progress towards operational goals
• Led strategic plan check-in meetings to monitor activities and progress towards goals