Experience: Omnichannel campaigns, message mapping, campaign strategy, campaign planning, print ads, digital display ads, social ads, email marketing, search marketing, budget management.

Systems: Salesforce, Marketing Cloud/Exact Target, Google Analytics, MailChimp, Oktopost, Hootsuite, WordPress, Drupal, Expressions Engine, Dreamweaver, Wrike, Facebook, LinkedIn, Twitter, Instagram, Google Ads, Basecamp, ProWorkFlow.

ITERATIVE & ONGOING CUSTOMER JOURNEY NURTURE

• Design and implement targeted organic and paid campaigns for an audience that's typically allergic to ads—CTOs and VPs of Software Engineering—in the context of 6-to-7 figure consulting service investments with sales cycles ranging from 30-45 days for small to mid-market and longer for enterprise
  
• Thought leadership content focused campaigns to achieve increased reach, engagement, and consideration amidst strong marketing headwinds of zero click audience behaviors
• Rapid, iterative testing around channels, content, message hooks, creative, ad objectives, and platforms
• Website migration from headless CMS via GitHub to flexible design approach with WebFlow, layering in optimization and customer journey tools to increase conversions despite 40%+ of total audience base and 25% of handrasier opportunity decision makers using ad blockers

ELEVATE YOUR MARKETING

• Goal: Drive engagement and leads with current clients, lapsed clients and prospects around 2020 marketing trends
• Scope: Strategy, message map and campaign planning to leverage existing content, planned organic content and net new content for an omnichannel campaign. Project planning for 5 touchpoint outbound email campaign paired with organic content promoted on social media and digital display, and social media ads targeting custom match audience and look alike audience.
• Results: $1 million in direct influence revenue closed from leads and engagement with 1,600 content downloads

AUTOMOTIVE BRAND LAUNCH

• Goal: Launch national automotive marketing solutions brand and build brand awareness over first year
• Scope: National brand launch campaign timed to launch of website and appearance at national trade show. Strategy for outbound email campaign to current and lapsed clients and inbound advertising to custom match and look alike audience. Followed by ongoing content marketing and thought leadership to grow brand awareness and inbound traffic, as well as targeted lead gen campaigns
• Results: Sales qualified leads for over 100 rooftops and laid groundwork for client solutions and sales team prospecting strategy around proprietary market analysis tool