Experience: Content management system administration and site development, editorial content planning, media planning, CRM marketing administration (campaign management, new business sales reporting, sales enablement templates), Email marketing system administration and demand gen campaign builds, sales performance analysis, data insights analysis, website analytics and SEO, social media and ad managers, budget management.

Martech Systems: Pipeliner, Pipedrive, Salesforce, Campaign Monitor, Marketo, Marketing Cloud, MailChimp, ChatGPT, Gemini, Claude, Perplexity, Napkin, GitHub, Webflow, WordPress, Drupal CMS, Buffer, CoSchedule, Hootsuite, Rebrandly, SEMrush, Twitter Ads, LinkedIn Ads, Facebook Ads, Google Ads, Matomo Analytics, Google Analytics, Discourse, Wrike, Basecamp, ProWorkFlow.

MARKETING PLANNING

• Go-to-Market strategy and positioning for brands, solutions, professional services, and products
• Marketing roadmap planning of strategic, marketing, and sales enablement initiatives
• Streamline collaboration within large marketing teams and cross-functionally
• Vet, implement, and design custom MarTech stack to establish marketing department foundations at a software consulting agency—all with an ownership mindset on a limited budget
• Build out and optimize marketing operations and sales enablement processes across functions
• Budget planning across ongoing baseline marketing, promotional marketing, brand awareness campaigns, and demand gen campaigns
• Managing marketing due diligence, brand transition, and brand repositioning efforts around mergers and acquisitions—and project managed due diligence as a whole for one merger and one acquisition

CAMPAIGN PLANNING

• Strategy, message maps, briefs, creative direction, content planning
• Project management of campaign activities from project plan design to implementation and reporting
• Sales enablement including rollout of campaign, review of sales resource toolkits, and expectations for sales follow-up on leads
• Streamline campaign processes and tools, including campaign templates to increase efficiencies across multiple marketing departments
• Campaign retro wrap-up reporting and recommendations for iterative improvement
• Editorial content planning to incorporate needs across ongoing brand awareness, SEO and campaign content

MARKETING ANALYSIS

• Analyze MQL, SQL, Opportunity Conversions, and Closed Won Revenue to optimize marketing activities over time
• Identify most efficient marketing activities and highest converting lead sources to inform ongoing marketing optimization and planning
• Lead gen and MarTech analysis to assess current programs & capabilities, make recommendations on next steps, and implement iterative improvements over time