Experience: Web development, marketing, operations, and strategic project management including agile, waterfall, and blended approaches based on needs of the team and situation.

Systems: Wrike, Basecamp, ProWorkFlow, Trello, Notion, and others—platform agnostic and easily adapt to new tech.

WEBSITE REDESIGN PROJECTS

• Project management encompassing technical, operations, design, and logistics across 3 website redesigns
• Technical requirements and RFPs, vendor identification and selection, information architecture and wireframe review
• Creative briefs, creative direction, visual asset sourcing, creative review feedback cycles
• Coordinating design, UI/UX, copywriting/SEO resources (internal and freelancers),
• Stakeholder alignment, updates, expectations management, and reviews
• Content optimization and migration, including prepping for domain updates and redirects
• Launch including final migration stages and monitoring for quick fixes post launch

MARKETING OPS PROJECTS

• Identify gaps and roadblocks in current processes to improve cross-functional collaboration
• Create solutions for more efficient marketing team processes within brand marketing and across marketing functional areas
• Build out and optimize marketing campaign operations processes across functions
• Marketing roadmap to define marketing strategy and campaign plans, and communicate to sales partners

AGENCY OPERATIONS PROJECTS

• Manage projects, solve problems, and streamline processes for more efficient projects and clear communication across functional areas
• Identify potential problems or roadblocks, and manage risk for successful project completion at an agency servicing a three-tier distribution system
• Assess operational errors and implement new processes to reduce future errors in a fast-paced direct marketing agency
• Partner with sales leadership on marketing support at scale and 1:1 sales outreach to engage clients ranging from local market to regional multi-location to highly-customized account based marketing for strategic key accounts
• Project manage strategic initiatives to introduce new service offerings, providing expertise across functional areas to validate iterative approaches and ensure forward progress

STRATEGIC PLANNING

• Design strategic planning meetings including agenda development, facilitate brainstorming and planning activities, and documentation for operational plan development
• Create system to manage projects and track progress towards operational goals
• Lead strategic plan check-in meetings to monitor activities and progress towards goals