Experience: B2B and B2C sales enablement for inbound and outbound teams, sales library and collateral development, product marketing and internal communications.

Systems: Salesforce, Pipeliner, Pipedrive, SABA, Sharepoint, Notion, Microsoft Teams, Slack, Salesforce Chatter, Zoom, Google Meet, Adobe Connect, GotoMeeting, GotoWebinar.

SALES COLLATERAL DEVELOPMENT & ADOPTION

• Design PowerPoint slide masters, deck templates, master sales decks, plug and play slides, and image libraries
• Develop solutions, product, and insights collateral, sales resource libraries, and other frequently used sales tools
• Write email templates and curate content marketing resources by topic, situational challenge, and use cases to aid in 1:1 sales outreach
• Create talking points, scripts, objection responses, and FAQs for sales initiatives around services, products, channels, and verticals

SALES ENABLEMENT COMMUNICATIONS

• Design, plan and build internal staff newsletters and comms to provide regular updates on marketing or business activities
• Lead sales and demand team briefings on marketing roadmap, campaign rollouts and retros, and upcoming marketing projects and plans
• Rollout new sales collateral, manage collateral libraries, and reinforce adoption through internal communication tools
• Provide leadership communication updates on marketing roadmap, campaigns, and strategic initiatives

MARKETING & SALES TRAINING

• Sales training for new brand rollout activities, brand fluency workshops, and brand repositioning
• Manage customer insights initiatives including brand perception study, customer feedback survey results, and qualitative interviews—then cascade insights across teams and into core positioning, message frameworks, and collateral
• Peer and direct report training for onboarding, new MarTech systems, and marketing ops processes to support sales teams