Experience: Content marketing, social media strategy, coordinating speaking opportunities, coaching and developing subject matter experts as thought leaders, editorial content planning, and brand positioning.

SOFTWARE CONSULTING AGENCY

• Pivot from an opportunistic approach led mostly by one co-founder to a strategic approach combining iterative improvement with long-tail approach to develop and support a kaleidoscope of voices
• Holistic approach to content and thought leadership across a layered audience, organic and paid campaigns, industry specific promotions, service offerings, common client challenges, customer journey stages, and consulting agency approach
• Design content strategy focused on bold opinions empathetically shared, and introduce streamlined editorial process and content pipeline
• Grow consistent blog contribution, conference talk submissions, and podcast appearances initially as a department of one, and then by building out the marketing team with a second hire in a Senior Content Manager
• Design and develop initial sales content library providing resources beyond typical case studies and infosheets with a situational challenges database covering messaging, objections, use case examples, talking points, and links to related collateral and content
• Design novel conference sponsorship experiences focused on delighting attendees with no strings attached, 1:1 office hour pairing sessions with subject matter experts

HEALTHCARE INSURANCE

• Developed thought leadership for employee benefits brokerage during key period prior to Affordable Care Act
• Provided informational updates and guidance on pay-or-play options for small-to-mid-size businesses offering group employee benefits, including healthcare insurance
• Marketing activities included social media curated posts from experts on Healthcare Reform, email marketing updates to clients and staff
• Coordinated sponsorships including speaking engagements for healthcare reform knowledge experts at the brokerage
  

LOCAL MEDIA COMPANY

• Internal and external communications copywriting for local media company president
• External presentation for local community organization to provide an update on the state of local media and how Courier Journal provides the watchdog journalism, local stories and local information our community needs 
• Facilitated speaking opportunities with industry organizations and associations for marketing solutions leaders in sales, client solution, and digital to speak on topics related to marketing and advertising

AUTOMOTIVE MARKETING SOLUTIONS

• Developed strategy for content marketing, social media, and guest blog/podcast appearances to support ongoing brand awareness building
• Editorial content planning for 3 blogs per week on variety of topics in marketing, advertising, and automotive insights
• Blog assignment briefs, coordinate internal and external contributors, editing, SEO review, image sourcing, and asset delivery to content team